Naturally low in caffeine. All of the ritual.
Roasted Japanese green tea with a fraction of the caffeine in coffee. Toasty, mellow, ready in 60 seconds — your afternoon ritual, sorted.
Roasted, not steamed. Calm, not jittery.
Hojicha is green tea roasted over charcoal until the leaves turn copper. The roast strips most of the caffeine and brings out a toasty sweetness.
A month of slow afternoons.
40 grams of roasted hojicha — about 20 servings. Subscribe and save 15%
- Stone-ground roasted hojicha, sourced from Japan
- Toasty, mellow, naturally low in caffeine
- Whisk in 60 seconds, hot water or milk
- Around 10mg of caffeine per cup — 1/10 of coffee
- Notes of caramel, toasted nuts, light smoke
Hoji House vs. your afternoon habit.
If you've been looking for a swap that's calmer, kinder, and ritual-shaped — here's how hojicha compares.
| Hoji House | Coffee | Matcha | Energy drinks | Tea bags | |
|---|---|---|---|---|---|
| Caffeine per cup | <20 mg | ~95 mg | ~70 mg | ~80 mg | ~40 mg |
| EFFECT | Calm focus | Spike + crash | Steady high | Spike + crash | Mild lift |
| L-THEANINE | Yes | - | Yes | - | Trace |
| OK AFTER 5 PM | Yes | - | - | - | Maybe |
Caffeine values are typical brewed-cup averages. Sources: Hojicha Lab, NIO Teas, Genuine Tea, Kametani.
One cup. Many quiet wins.
Pick a thing your body cares about — see what hojicha does about it.
How to whisk it
Three steps. Sixty seconds. A cup with the warmth of toast and the calm of the afternoon.
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Heat the water
Bring water to just below boiling, around 80°C. Hojicha is gentler than coffee — it doesn't need a full boil.
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Whisk the powder
Add one teaspoon (around 2g) of HŌJI to your cup. Pour in 30ml of hot water and whisk until smooth and frothy. Use a bamboo whisk if you have one, or a small electric frother.
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Top up
Add 150ml more hot water for a clean cup, or warm milk for a hojicha latte. Drink immediately.
The hojicha latte that converts coffee drinkers.
Closer to a caramel oat-milk latte than you'd expect. The gateway for coffee drinkers, same flavour family, none of the jitters.
Whisk 2g of HŌJI with 30ml of hot water until smooth and frothy
Top with 200ml of warm oat milk (or milk of your choice)
Add a touch of vanilla or maple if you like
One tea. Made well.
HŌJI is a London-based studio focused on one tea: roasted hojicha from Japan. We don't make matcha. We don't blend flavours. We don't try to be everything. We made HŌJI because hojicha deserves more attention — gentler than coffee, more complex than green tea, made for the part of the day when you don't need another stimulant.
Our hojicha is sourced from Japan, from premium roasted leaves, and packed in small batches in London. The result: toasty, mellow notes of caramel and roasted chestnut, with a fraction of the caffeine in coffee. Made for slow afternoons.
Slow afternoons, in your kitchens.
Tag @hoji_house on Instagram — featured tags get 10% off their next subscription.
Customer reviews
had it on a sunday afternoon and felt like i was in kyoto. so warm and toasty.
lovely smell, smooth taste. i make it w hot water no milk. perfect.
had 3 coffees a day before, now 1 coffee in the morning + hojicha after lunch. sleeping way better tbh
amazing tea!! arrived 2 days. love the tin so much
tea is great no issues. 40g goes faster than i thought, ordered 2 next time
i always had chai in the evening but it has too much caffeine. this is my new evening drink. much better
wow
the roast is so deep. tastes a bit like coffee but smoother. going to subscribe
the tin and the box are gorgeous. almost don't want to open it lol. tea inside is also lovely though
took almost a week to arrive in manchester. tea itself is brilliant though so im not too mad
obsessed
im 36w pregnant and was missing my afternoon tea. this has been a lifesaver, gentle taste, no caffeine issues
bought it for me, husband ended up drinking half the tin. he's now subscribed too. two tins per month now lol
i expected something stronger like a black tea. this is more delicate. still good, just adjusting expectations
im japanese, my husband is british. he bought this not knowing anything. the smell took me right back to kyoto
hot water, 90 seconds, book, blanket. that's the move
love love love
there's a japanese cafe near work that does hojicha lattes for £5.50. this is way better and way cheaper at home
pause and skip works perfectly. went away 2 weeks, paused, came back, skipped one delivery, all easy
personal preference, the smoky note is too much for me. quality wise no complaints, just not my flavour
never had it before. so glad i tried! its like a hug in a cup, makes me feel cozy
literally tastes like liquid caramel. so good
my 16yo daughter doesn't drink coffee but loves tea. we share a cup most evenings now
tin is nice but the bag inside the tin tore when i opened it. tea fell out. not a big deal but worth fixing
instead of dessert lol
she mentioned it after class, ordered same day. now i drink it before practice. calm focus
birthday gift from a friend. now im subscribing because he set the bar too high
great
£25 a tin is on the higher end. the quality is there but its a treat purchase for me, not everyday
hojicha + oat milk + tiny bit of honey. every morning. game changing breakfast
i drank matcha daily for years. switched here because of caffeine. dont miss matcha at all
the whole kitchen smells amazing as it brews. worth it for that alone
cold and rainy in glasgow. this is my evening fix
its good tea, no complaints. but ive had better hojicha in tokyo. still buying though, best in uk probably
love it
1 year sober. this is my new wind-down drink. way better for me
hot, no milk. the toasty caramel notes come through perfectly
tried cold brewing it overnight. smooth, sweet, refreshing. better than iced coffee imo
i get afternoon anxiety. replaced my 3pm coffee with this. calmer focus, no jitters
photos make it look bigger. still good amount of tea though, my mistake
made some at the office, 3 colleagues asked where i got it. going to bulk buy
had a question about brewing time. got a reply within an hour, super helpful. real human, real answer
she loved it. now we both have subscriptions
id heard so much about this. its good but i think i built it up too much in my head. solid 3 stars
i drink way too much tea. this ones in my regular rotation now
i work shifts, often need something warm at 11pm. hojicha doesn't keep me awake. perfect
read about the tanaka family farm on the website. love supporting small producers. tea is great too
i usually prefer green/grassy teas. this is roasted but i still like it, surprised myself
in love
saw a creator drinking it. looked nice, tried it, now subscribed. the aesthetic is real but the tea actually delivers
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Things people often ask.
Less than 20 mg per 250 ml cup. For comparison: coffee ≈ 95 mg, matcha ≈ 60–80 mg, regular green tea ≈ 30–40 mg. The high-temperature roast removes ~80% of the original caffeine. Most people drink hojicha after dinner without sleep issues.
Pick a delivery rhythm (every 2 weeks → every 3 months). You save 15% on every order. Pause, skip, or cancel anytime in your account.
40 g = about 20 cups. Sealed in the tin, it stays fresh for 6 months.
Both are Japanese green teas. Matcha is shade-grown and ground into bright green powder; hojicha is sun-grown bancha that's been roasted over charcoal until copper. Matcha has 60–80 mg caffeine and a grassy, umami flavour. Hojicha has under 20 mg and tastes toasty, almost caramel.
Free express UK delivery on orders over £35. Subscribers always get free shipping. If you don't enjoy your first tin, send us a note within 30 days for a full refund.
Slow letters, once a month.
Drop your email — we'll send a 10% discount code, plus one quiet note when a new harvest lands and brewing notes from the kitchen. No spam, ever.